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{"id":32650,"date":"2021-02-09T15:01:51","date_gmt":"2021-02-09T18:01:51","guid":{"rendered":"https:\/\/blog.uhnika.com.br\/?p=32650"},"modified":"2021-09-10T10:44:25","modified_gmt":"2021-09-10T13:44:25","slug":"moda-italiana-sustentavel","status":"publish","type":"post","link":"https:\/\/blog.uhnika.com.br\/2021\/02\/09\/moda-italiana-sustentavel\/","title":{"rendered":"I BRAVISSIMI CAST: MODA ITALIANA SUSTENT\u00c1VEL"},"content":{"rendered":"\r\n
\"post-moda-italiana-sustentavel\"<\/figure>\r\n

I bravissimi cast: Moda Italiana Sustent\u00e1vel<\/em><\/p>\r\n\r\n\r\n\r\n

Por Giovanna Ara\u00fajo.\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n

A moda vai muito al\u00e9m do vestir.\u00a0Ao usar uma marca, voc\u00ea n\u00e3o est\u00e1 comprando apenas a beleza do produto e da pe\u00e7a, mas tamb\u00e9m legitimando todo o processo de produ\u00e7\u00e3o e carregando os valores morais da empresa.\u00a0<\/p>\r\n\r\n\r\n\r\n

Para uma pe\u00e7a de roupa chegar at\u00e9 a loja existe um longo processo.\u00a0Para voc\u00ea ter uma no\u00e7\u00e3o do impacto ambiental e social da ind\u00fastria da moda, ao mesmo tempo que ela \u00e9 a segunda ind\u00fastria que mais emprega no mundo ela tamb\u00e9m \u00e9 a segunda mais poluente do mundo.\u00a0<\/p>\r\n\r\n\r\n\r\n

Pois \u00e9, segundo o Fashion Revolution, se consome em m\u00e9dia\u00a010 mil litros de \u00e1gua pra fabricar uma cal\u00e7a jeans e 8 mil litros para um par de sapatos.<\/strong>\u00a0Uma camiseta, por exemplo, consome quase 2kg de combust\u00edveis f\u00f3sseis e quase 3 mil\u00a0litros de \u00e1gua, e isso \u00e9\u00a0s\u00f3 pra produ\u00e7\u00e3o\u00a0<\/strong>dela. Sendo assim \u201csurge\u201d a vertente da moda sustent\u00e1vel, que est\u00e1 relacionada ao uso de m\u00e9todos que ir\u00e3o minimizar o impacto ambiental durante o desenvolvimento de produtos.\u00a0<\/p>\r\n\r\n\r\n\r\n

A moda sustent\u00e1vel resulta da necessidade de repensar nosso comportamento social de uma perspectiva ecol\u00f3gica.\u00a0Da fase de produ\u00e7\u00e3o do tecido ao consumo e descarte ilimitado de pe\u00e7as, o ser humano tem extra\u00eddo grande quantidade de recursos naturais n\u00e3o renov\u00e1veis, que poluem e degradam o meio ambiente sem se preocupar com as consequ\u00eancias.<\/p>\r\n\r\n\r\n\r\n

\u00a0Apesar disso, a moda pode alcan\u00e7ar o desenvolvimento sustent\u00e1vel de v\u00e1rias maneiras, mas \u00e9 importante sempre considerar os aspectos sociais, econ\u00f4micos e ambientais.\u00a0Algumas mudan\u00e7as de atitude podem se expressar, por exemplo, por meio do consumo consciente alinhado \u00e0 uma proposta ecol\u00f3gica.<\/p>\r\n\r\n\r\n\r\n

Exemplos da moda sustent\u00e1vel<\/strong><\/h4>\r\n\r\n\r\n\r\n

\u2013\u00a0Zero waste fashion<\/em>: o conceito se refere \u00e0 produ\u00e7\u00e3o de vestimentas e acess\u00f3rios que geram pouco ou nenhum res\u00edduo em sua produ\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n

\u2013\u00a0Upcycle<\/a>:<\/em>\u00a0\u00e9 uma tend\u00eancia que colabora para a redu\u00e7\u00e3o de lixo e transforma objetos no fim de sua vida \u00fatil em novos produtos.\u00a0<\/p>\r\n\r\n\r\n\r\n

\u2013\u00a0Slow fashion<\/em>: vem em contraposi\u00e7\u00e3o ao\u00a0fast fashion<\/em>\u00a0e surge como uma alternativa socioambiental mais sustent\u00e1vel no mundo da moda, priorizando o local em rela\u00e7\u00e3o ao global; promovendo consci\u00eancia socioambiental; e contribuindo para a confian\u00e7a entre produtores e consumidores. Exemplos disso s\u00e3o os brech\u00f3s e confec\u00e7\u00f5es de produtores locais.<\/p>\r\n\r\n\r\n\r\n


ENTREVISTA<\/strong><\/p>\r\n\r\n\r\n\r\n

\r\n
\"marina-ferraz-uhnika\"\r\n
Marina Ferraz no ateli\u00ea da Uhnika<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

Conversamos com\u00a0Marina Ferraz<\/strong>, criadora e diretora da\u00a0Uhnika<\/strong>, marca de moda consciente. Fundadora do Eco Roupa Private Label, ateli\u00ea para produ\u00e7\u00e3o de roupas sustent\u00e1veis para marcas pr\u00f3prias. Trabalhou 12 anos em m\u00e9dias e grandes empresas da ind\u00fastria t\u00eaxtil nacional.<\/p>\r\n\r\n\r\n\r\n

Marina \u00e9 graduada em Estilismo em Moda pela Universidade Estadual de Londrina (UEL), Especialista em Moda: Produto e Comunica\u00e7\u00e3o (UEL), tem MBA em Moda pelo Instituto Paranaense de Ensino e possui o t\u00edtulo de Mestre pelo Programa de P\u00f3s-Gradua\u00e7\u00e3o T\u00eaxtil e Moda da Universidade de S\u00e3o Paulo (EACH \u2013 USP).<\/p>\r\n\r\n\r\n\r\n

J\u00e1 lecionou na Lisbon School of Design Sampa e no curso de Design de Moda da Universidade Anhanguera (S\u00e3o Paulo).\u00a0E al\u00e9m de tudo isso, \u00e9 autora do livro Inova\u00e7\u00e3o em Produtos de Moda, pela Nova Edi\u00e7\u00f5es Acad\u00eamicas.<\/p>\r\n


Clique no play para conferir o PODCAST<\/p>\r\n\r\n\r\n\r\n

\r\n
https:\/\/almalondrina.com.br\/wp-content\/uploads\/programas\/02%20-%20IBRAVISSIMICAST%20-%20MODA%20ITALIANA%20SUSTENTAVEL.mp3<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

https:\/\/almalondrina.com.br\/moda-italiana-sustentavel\/<\/a><\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n



I BRAVISSIMI CAST \u2013 Ficha T\u00e9cnica<\/strong><\/p>\r\n\r\n\r\n\r\n

\u300bProdu\u00e7\u00e3o Radiof\u00f4nica- Teixeira Quintiliano<\/strong><\/p>\r\n\r\n\r\n\r\n

\u300bEdi\u00e7\u00e3o- Thiago Franzim<\/strong><\/p>\r\n\r\n\r\n\r\n

\u300bCoordena\u00e7\u00e3o Geral- Daniel Thomas<\/strong><\/p>\r\n\r\n\r\n\r\n

\u300bProdu\u00e7\u00e3o Geral- Raul Viana<\/strong><\/p>\r\n\r\n\r\n\r\n

\u300bRoteiro e apresenta\u00e7\u00e3o- Giovanna Ara\u00fajo<\/strong><\/p>\r\n\r\n\r\n\r\n

\u300bProdu\u00e7\u00e3o- Hylea Ferraz e Let\u00edcia Cazarin<\/strong><\/p>\r\n\r\n\r\n\r\n

\u300bConvidada- Marina Ferraz\u00a0\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n

\u300bM\u00fasica- Assim na terra como no c\u00e9u e Gabriel\u2019s Obo\u00e9- temas do filme \u201cA miss\u00e3o\u201d- de Ennio Morricone<\/strong><\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n","protected":false},"excerpt":{"rendered":"

Entrevista de Giovanna Ara\u00fajo com Marina Ferraz, criadora da marca Uhnika de Moda Sustent\u00e1vel.<\/p>\n","protected":false},"author":1,"featured_media":32656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false},"categories":[773201,773203],"tags":[],"acf":[],"jetpack_featured_media_url":"https:\/\/blog.uhnika.com.br\/wp-content\/uploads\/2021\/02\/moda-italiana-sustentavel.png","_links":{"self":[{"href":"https:\/\/blog.uhnika.com.br\/wp-json\/wp\/v2\/posts\/32650"}],"collection":[{"href":"https:\/\/blog.uhnika.com.br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.uhnika.com.br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.uhnika.com.br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.uhnika.com.br\/wp-json\/wp\/v2\/comments?post=32650"}],"version-history":[{"count":0,"href":"https:\/\/blog.uhnika.com.br\/wp-json\/wp\/v2\/posts\/32650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.uhnika.com.br\/wp-json\/wp\/v2\/media\/32656"}],"wp:attachment":[{"href":"https:\/\/blog.uhnika.com.br\/wp-json\/wp\/v2\/media?parent=32650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.uhnika.com.br\/wp-json\/wp\/v2\/categories?post=32650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.uhnika.com.br\/wp-json\/wp\/v2\/tags?post=32650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}